Growing your Instagram followers is not as easy nowadays as it was one to two years ago. With over 1 billion monthly active users, it has become extremely challenging to surpass the already established Instagram marketers.
Some people resort to shortcuts, such as buying shady Instagram followers to enhance their growth. The shortened methods also require huge sums of money. Furthermore, these shortcuts might help you in gaining some new followers; however, they do not work in the long term. It is because Instagram has revamped its algorithm that hunts for all fake services. Now, Instagram has strict rules that instantly purge the inauthentic and fabricated content.
Your main aim should be to get genuine followers who could engage with you on a long term basis. It is the only way to have a say in the galaxy of Instagram marketers. You will see that once you get real followers, your business will be producing promising results.
Here, I am sharing some originative ways to grow your Instagram followers without any cost. These ways will help you in targeting your audience and getting more Instagram followers in 2019.
Recognize your Target Audience
Once you have created your Instagram profile, now is the time to ask yourself some critical questions. You need to identify your audience to generate content that is suitable for them. You need to find the answers to the following questions:
- What is the average age of your target audience?
- Where do they live?
- Are they financially comfortable or not?
- When do they come online on Instagram?
For example, if your brand is about toys, and you want to target the kids, then you should not upload the content that is not known by the kids. Similarly, if you are planning to target the community of an impoverished area, then you cannot sell the products at a high price. Sharing the right kind of content that compliments the target audience would enhance the chances of getting more followers.
Complete your Profile and Aesthetics
After identifying the right kind of audience, it is time to move on to your profile. Your profile is the first thing that people see when they visit your feed. You need to make sure that your profile has everything that could compel the audience to hit the follow button.
If you are really interested in converting the visitors into potential followers, then you need to take special care of the following things:
- Your profile photo
- A profound bio
- Latest stories
- Striking cover photo
Fortunately, keeping the needs of Instagrammers in mind, Instagram offers an attractive feature of Instagram Aesthetics that can convert your simple profile into a beautiful professional-looking feed. It also caters all the requirements mentioned earlier.
So, whether you are uploading Instagram stories, pictures, or IGTV videos, just make sure that everything aligns with the essence of your brand.
Cross-Promote your Account
To get more followers all across the internet, you need to make yourself more discoverable. To do this, you need to create your presence among other social media platforms such as:
Once you have built an active community on other social media sites, it is time to connect all of your marketing accounts. You can share the link of your Facebook or Twitter profile with your Instagram followers.
Most importantly, you need to give your followers a reason to visit your other profiles. To do this, you can offer that if they visit your profiles by clicking on your link, they will get:
- Status of the top fan
- Certified follower
Moreover, you can also ask your Facebook and Twitter followers to subscribe to you on Instagram. Believe me, you will experience a substantial surge in your followers, and your products would be reached to the millions of people.
Employ Hashtag Marketing
Posts that contain hashtags get 12.6 more engagement than the posts having no hashtags. If you insert relevant and trending hashtags in your posts, then your content would become searchable and discoverable. Furthermore, all the search engines will start indexing your posts in the top results.
However, before inserting hashtags to your content, you need to keep the following things in mind:
- Your hashtags should be relevant.
- Concise hashtags get more engagement than long tags.
- Avoid adding too many tags in one post. Visitors might perceive this practice as spammy and deceptive.
- Adding popular and trending hashtags would also help in getting more engagement.
Various tools provide the service of finding the relevant tags. The tool that I have personally used is HashtagsForLikes. This tool evaluates your Instagram feed and provides you applicable tags that can help you in enhancing the quality of your content, along with getting more followers.
It might look like a hard nut to crack, but if you follow the right strategies that I have mentioned, you will definitely secure more followers without any cost.