Instagram has been able to respond very well to the demands of its users. This is, for example, the Instagram carousel, a feature that allows you to publish up to 10 images or videos in the same post.
After the success of the Stories, the need for users to tell stories with a strong incidence of the visual became more concrete. This is neither more nor less than the presence of Storytelling, the trend of the moment. The Carousel responds to this same need.
If you manage the social networks of a brand, you will have been happy to find out that you no longer had so much limit when publishing visual content on Instagram. But: Are you taking full advantage of this feature? We show you 7 effective strategies for your brand to shine through the Carousel.
Use the Instagram Carousel to show a step-by-step process.
How many times do we need to show how we carry out a process? It can be the edition of a book, the elaboration of a product, the preparation of a recipe, the production of a photographic series, and so on. The Carousel serves us precisely to make visible what is invisible to the audience.
In this case, a Bar shows images of the step by step in the elaboration of a Cocktail.
Display multiple products
Instagram is an application that is used from the phone. Before the Instagram carousel, to show several products you had to design a collage with several photos of the products in the same publication. The poor users had to make an effort to see the products.
With the Carousel, multiple products can be displayed in a single post without forcing the user to force their eyes. You just have to slide your finger. The next example is from Samsung.
Explore a panoramic photo (or show a product in detail)
Many times the fans of the brand want to see the product in detail. In this case, you can divide a photo into parts and use the Carousel to show each of those images. In this way, the fans can explore the product in detail.
It is another way to take advantage of the Instagram Carousel. It is always good to evoke a feeling through phrases spoken by important people or Quotes that circulate through networks.
Make Mini Survey for fanatical followers (Multiple Choice Questions)
The Carousel Instagram lets you do multiple choice questions using each image to display an option and asking fans to comment below with your answer.
Beyond the interaction generated, this type of resource helps you to know what the real Instagram followers think about an important decision of the brand. In the following example, Holistic Sky asks fans for their opinion about the logo design.
Tell the story of the day
The strategy could be the following: in parallel to the Stories that you are publishing on the day, you choose the one that seems most significant to you (or all of them) and the samples in more detail through the Carousel. That is, it would try to show a more polished version of some story or all the stories in the feed.
Instagram carousel allows you to use only photos or just videos. Or a combination of both. It is usually easier to use only photos. Go ahead and integrate video! In the example, the Second Face Lyon brand uses video to show its new website and adds an animated arrow to indicate to the followers that they must slide the image to continue watching.
Perfect! What do you think of these strategies? Do you have others to share? Have you already tried any of them on the Instagram carousel? We would like you to tell us. Until the next post!