We all know the saying “your website is the face of your business,” but not everyone realizes that web design is no less important than the implementation of numerous technical features. As a rule, users need no more than 5 seconds to judge what they see and decide if they’re going to stay. Therefore, an appealing and engaging design is a must-have for any brand that strives to gain new clients and stand out from the competition.
Of course, visual appeal is only the tip of the iceberg. To build a truly magnificent website, you need to know what exact elements should be considered during the design process, and that’s what we’re going to explore in this article. Whether you’re interested in making everything yourself or hiring a web design agency Ester, don’t miss out on this information. Let’s get started.
Why does web design impact the audience
Even though there is a lot of talk about web design’s importance, it can be hard to pinpoint the ways it impacts your customers. Here are the reasons that explain why we believe thinking every detail through is so critical:
Once again, people are extremely quick to judge. If your website isn’t up-to-date, organized, or simply too plain, they might think negatively about your whole organization. Moreover, they’ll more likely leave the page and never come back. Most consumers aren’t ready to give poorly done sites a second glance, so it’s vital to impress them to not lose your leads.
The truth is simple: when users see an outdated design, bad navigation, and sloppy content, they don’t take you seriously. Even if your company has good reviews and is considered credible, a low-quality website can make them hesitate, especially in case they’re about to spend a lot of money.
Another reason why a well-thought-out design is imperative is the fact that the audience will automatically trust you more after seeing it. Nice-looking and intuitive websites show you care about your customers and want them to feel happy and satisfied.
Search engine optimization
You are probably aware of how essential it is to have a great SEO strategy for any business. It might come as a surprise, but web design elements can significantly influence your ranking and even boost your sales when everything is done right.
The way your content is placed and published changes the game. A good web designer always considers all the details that end up being on a web page and knows how to make them SEO-friendly.
The main components of quality web design
Lots of people use PCs and laptops in their everyday lives, but tablets and smartphones could give them competition, too. Scrolling through the Internet on smaller digital devices has become a common thing, and when those sites are not sized appropriately, their owners lose tons of traffic.
To make your leads stay and ensure they have no such problems, you need to take care of your design’s responsiveness. Your website should be able to adapt to any screen to keep your visitors happy and engaged.
- Intuitive navigation
Sometimes customers come to you to get specific information, and sometimes they’re just curious to know more about your products or services. Either way, they most likely expect to find what they want quickly and without any struggle. If that’s not possible, they might simply leave.
To convince visitors to stay on a web page, you need to make sure your web pages are highly intuitive. Your navigation bar should be clear enough to help them find everything they are looking for in a matter of seconds. It’s also a good idea to create various subtopics and add clear labels to make the navigation process even easier.
- Striking visuals
It’s a well-known fact that visual elements hold great power and, most importantly, can attract consumers’ attention like nothing else. For example, users tend to interact with pictures and videos much more actively than with a block of text.
Nevertheless, it’s crucial to not go too far when choosing visuals for your website. Integrating several images between text pieces can increase engagement, but adding too many of them won’t do any good; it will only make your website look cluttered.
Every visual element should be placed on your web pages purposefully. You can attach an image or a video to explain something instead of doing it via paragraphs of text. It will help your website look more lively and fascinate your customers as well.
Having lots of leads is amazing, but they won’t necessarily impact your conversion rates if you don’t guide them towards certain actions. That’s why CTA (or call-to-action) buttons are always here to assist you with it.
When such a button is placed in the right spot, it encourages visitors to click on it, leave some personal information, and so on. It’s meant to catch their eyes, so it should stand out on the page. You can try out different color schemes to find out what works best in your case or come up with a unique design.
- Page speed
Let’s be honest: who would sincerely enjoy being on a website that takes too long to load? Probably no one. Even if your web design is marvelous and the content is remarkable, users won’t get to know it without seeing it.
It’s nearly impossible to make them stay when your page speed is slow. You can’t expect them to be patient, so the only option is to make sure your site loads properly (you can check it using Google PageSpeed Insights). Don’t miss out on this step to avoid losing traffic and the audience’s interest.
To sum up, web design should never be taken lightly if you’re interested in forming a good impression on your prospects and growing your business. A properly designed website attracts people, provides a good user experience, nurtures your leads, and helps to improve your conversions.
In case you’re planning to turn to web design services, don’t forget that your design should be intuitive, responsive, and adaptable in order to achieve the desired results. Don’t underestimate the significance of its visual appearance, either, and you’ll have no problem keeping visitors’ attention right where you need it, guiding them towards particular parts of a web page, and making them want to come back.