The web design process is an important part of the whole product elaboration. To get good results, you need to define more than style. It is important to choose the most important functional elements and not overload the page. Then the designer must use the right tools to implement the project on the right platform. To get your product really high quality, you need to go through a few web design steps. First, you should do market and competitor research. Then come up with your own marketing concept. And then experts must offer a unique solution that reflects your goals and objectives. Remember, conversion and brand awareness are the main goals.
This year the propensity come to simplicity. We advise you to pay attention to the following options:
- Dark mode.
- Imperfections that add personality.
- Immersive 3D elements.
- Soft shadows, layers and floats.
- Mixing photography with graphics.
- Solid white space frames.
- Bright colors.
- Ultra minimalistic navigation.
When choosing a non-standard color scheme, do not flirt with originality. Your solution should be user-friendly and increase conversion. Modern users prefer comfort and speed to beauty. Also consider making purchases conveniently from PCs, tablets and smartphones. For mobile devices, it would be correct to add the ability to send push notifications.
Responsive Vs Responsive Design: What’s Best for the User?
Responsive web design is scaling the interface for the user’s device using media-queries, or a CSS3 module that allows you to set different styles (or even style sheets) depending on the screen resolution, its size and other characteristics.
This method is better suited for sites with flexible, or “rubber” structure. Otherwise, developers will spend a lot of time and resources redesigning the site for tablets and mobile phones to compensate for the lack of flexibility.
Apart from its changing structure, responsive design has several other advantages:
1. The same appearance of the resource in different browsers and on different platforms.
2. The site has the same URL, which contributes to SEO optimization.
3. Developers only need to maintain one site, which reduces the time spent on design and content.
Responsive design functions a little differently. It segments users into categories based on which device they are viewing the site from.
While sites created using responsive design technology look the same regardless of the size of the device, the responsive resource determines from which device the user visits the site and demonstrates the version of it that was developed specifically for this type of device.
In other words, the server takes care of all the hard work instead of forcing the site to optimize itself. Among the advantages of responsive design are the following:
1. Images load much faster as they are compressed and adapted to the user’s device.
2. The website loads faster, since the server detects the type of user device and loads the corresponding program code.
3. Developers enjoy creative freedom as they can create different versions of sites and customize them for the appropriate device types to make them more mobile-friendly.
A modern web resource should work in conjunction with your business. During the pandemic, online shopping has skyrocketed. Even adding the ability to book a service online to the site, you will significantly increase the conversion. It’s hard to say if this is good or bad, but the trend is that people no longer want to call. It is easier for customers to fill out a short form and wait for their order to be accepted.