When watching your favorite TV show or movie on TV, reading the news on the Internet, or playing a game on your phone, you will see a narrow bar that is placed, in most cases, at the bottom of the screen. Its name is ticker tape, and it has been used to share information for more than a decade.
A ticker tape is a small element in web design, created to attract the attention of users. Often ticker tape is used for advertising purposes. The ticker line is just text that moves, up, down, to the left side or right. To create this tape, you can use special ticker tape software for PC that can easily help you use this feature. Today we’re going to tell you why you need a tape and where it’s best to use it.
Defining the Scrolling Band of Text
You probably remember those ads on buildings and in storefronts, the same text that runs from right to left. Agree that it constantly grabbed your attention, and even though the text didn’t change, you kept reading what it said.
Nowadays, by a ticker tape is meant the text of a certain length, making progressive or uniform movement in either direction in a certain area of the page. Also, possible variations on the theme of the rhythmic motion of the text. This way of advertisement was popular a few years ago. Back then, it was used as a news feed or to display advertising texts. The main problem with such a string was its constancy of the content, which soon became annoying. The times are changing, and now the ticker tape gained its full usefulness. You can put announcements, news, greeting, display the current time and date, and a lot of other interesting information. With special software, you can customize the crawl line to your needs, customize and optimize it. There are a bunch of offers and variations of use on the market, all you have to do is choose the one that suits you.
Where to Use?
The first and most popular way to use the ticker is for advertising purposes. Internet stores and sites insert additional information in such a line and sometimes attach their hyperlinks so that you can quickly navigate to a new page with an offer. Information about discounts, super offers are also inserted into the scrolling line.
Also, such tapes are often used on television and YouTube, to briefly describe the news item or give the viewer more information. When watching the news, you have seen the text placed at the bottom with the exchange rate and weather forecast, for example.
The same principle of the ticker tape software can be used to improve communication among employees of the same company. The ticker is super useful to inform employees about important events, warnings, and communication. Since this is installed directly on the employees’ computers, you know for sure that all workers have received the information transmitted. Miscellaneous events, birthdays, and holidays: you can communicate about all of this in a ticker.
Should You Use the Ticker Tape or Not?
Of course, it was impossible to ignore such a phenomenon as ticker tape. But we want to warn you right away that it should not be abused. For the average user, any flicker and moving objects on the screen, as a rule, can be irritating, and this may prevent him from concentrating. And in general, the meaningless presence of the ticker line on a site or forum can surely be considered bad language in design. Also, in a company, the ticker should be used to good effect, and not just to be there to spin the same information all around.