With the market being as competitive as ever, and many restrictions that happened due to the global pandemic – businesses are struggling to find a perfect balance. Marketing and sales are affected by many limitations these days, so finding an effective strategy and tools that will actually pay off can be quite challenging. One of the advertising tools is surely PPC – and you should know more about it. This guide will tell you what is PPC and how it can help your business in a couple of simple steps.
- 1 PPC basics
- 2 Types of PPC
- 3 How PPC can help your business?
- 4 Tips for starting a PPC campaign
Let’s first break down some basics about PPC. Pay per Click advertising, also called PPC is an advertising tool that can help drive traffic to a specific website. Its history goes back to the 90s when the main idea was the same and some details changed over time. It was all before Google developed, and it included a couple of companies at the time. This cost-effective manner of advertising makes sure you pay for your advertisement only when a user clicks on it. This makes sure businesses don’t waste money on ads that are not engaging and the ones users don’t find interesting enough to click on. Such ads focus on a couple of different factors to reach a targeted audience, which is why they tend to be more efficient. So, what are the ways to use PPC, and how it can benefit your business?
Types of PPC
As PPC evolved over time, it started to include different aspects of the internet, such as search engines and social media. These two have become the main platforms for using PPC, along with remarketing as another popular method.
Social media PPC adapts to the various social media networks that exist today, but their essence is basically the same. These are usually ‘sponsored posts’ that come in the shape of a video or an image and appear on users’ home pages or feeds.
The search engine PPC world is ruled by Google Ads as the most commonly used platform, but there are also Bing Ads (Microsoft Advertising). It allows marketers to use different formats of ads that appear as search results labeled as ‘Ad’.
Remarketing is another way to use PPC in marketing. This one is based on users’ previous searches and website visits. It analyzed their online behavior and serve the ads according to the results. It’s a great way of regaining the trust of previous customers and tends to be quite effective.
How PPC can help your business?
If used properly, there are many ways PPC can benefit your business. Let’s see all the advantages of using this advertising method. One more thing which can help you with your business is an Invoicing platform.
It suits your business and it’s easy to customize
The main advantage of PPC advertising is its flexibility for different businesses and industries. You can shape the strategy to your needs and your target audience’s age, interests, gender, etc. Compared to other more traditional marketing tools, you can tailor a PPC campaign even if it’s still running. However, be sure to engage professionals in this field, so you can expect a perfectly tailored strategy for your business.
You won’t waste money on unnecessary ads
As pay-per-click advertising makes you pay only when an ad reached the users, it’s actually money well spent. It ensures you don’t spend more on unnecessary ads that are not attractive to your target audience. This results in a more cost-efficient marketing strategy that brings results for the money you invest in it.
Results don’t take long
PPC is one of those marketing strategies that give fast results and saves you time. Even though it may cost more than some other marketing methods, it also gives more precise, quicker results
The people who click are the ones you’re looking for
One of the greatest things about the pay-per-click advertisement strategy is the way it reaches the right people you need as your customers. Targeting the strategy ensures the right people hear about your business, products, or services – the ones that really need them. This makes PPC one of the most efficient advertising methods that can help your business in many ways.
Tips for starting a PPC campaign
There are many aspects of how beneficial PPC can be for your business. However, there’s only one condition – you need to do it right. Here are some tips for a more successful PPC strategy.
Take baby steps
Don’t go overboard with the budget, target audience, and goals. It’s better to take baby steps and work your way towards the most successful PPC campaign. Once you check out what PPC works best for your business, you can expand the budget and the reach of your ads.
Set the right budget
You don’t need to spend a fortune to run a successful PPC ad. On the other hand, an ad that’s way too limited will not give good results. Think about how many clicks per day will ensure the most efficient strategy so you can set the budget that fits your needs. Even a small budget can work well if you plan the strategy wisely – geotargeting is one of the options.
Trust a pro
It’s not easy to swim in the marketing pool if you don’t have a lot of experience. It can lead to a waste of time, money, and energy on campaigns that don’t give results. . That’s why PPC experts from moversdev.com advise hiring someone with more skill so you can truly see the benefits of PPC marketing.
Don’t forget the keywords
Like in SEO, keywords are essential for a successful PPC campaign. It can be challenging to pick the right keywords, but once you do it, the job is a lot easier. The keywords you use shouldn’t be too broad, but also not too specific so the post can reach more people. Luckily, there are apps that can help you analyze your competitors and see what keywords you have in common.