We’ve all heard that we need to have optimized websites. But what exactly is web optimization? Learn more right here with this handy guide.
Getting your website online is only the first step in promoting your brand online. You need to make sure your site converts if you want to get the most value from it. Unfortunately, this isn’t an easy thing to do
You aren’t alone if you aren’t pleased with how well your website is performing. Reports show that only 22% of businesses are satisfied. The good news is that there are services out there that will help.
If you’re wondering what website optimization services are and how they can help, this post will fill you in all the details. Keep reading to learn what you need to know.
What Are Website Optimization Services?
Starting a website that looks great isn’t enough if you want to succeed online. You need to make sure your website makes you sales, as well. If you don’t, then the only thing you did when spending money on web design is to waste money.
Website optimization is the process of changing your website to create more sales for your business. You test the elements on your page to see what changes lead to the best results.
You can do this in a variety of ways:
- Page speed optimization
- Color optimization
- Call to action placement
- Optimize for search engine rankings
- Create a better user experience
- Create engaging content
If you run a website that has traffic, even the smallest optimization can help increase your bottom line significantly.
What Are the Benefits of Website Optimization Services?
The problem with website optimization is that it’s an ongoing process. It’s going to cost you time and money as long as you keep the process going. If you aren’t sure if optimization is worth the cost, keep reading to learn why it’s worth the effort.
1. Higher Google Rankings
While paid advertisements can bring you quick results, you always need to have your campaigns funded if you want to keep seeing those results. This can eat into your profit margins.
Ranking in Google can solve your traffic problem.
You can use SEO to optimize your website for higher Google rankings. Doing this allows you to get more top rankings on Google and take advantage of free traffic well into the future. When 51% of all website traffic comes from organic search, it’s not wise to ignore this traffic source.
If you want to SEO optimize your website, you need to start with your content. Look at the most searched keywords for your industry and create content for them. If you can provide the best source of content for them and completely answer the searcher’s question, Google will reward your site with high rankings.
2. Get More Revenue With the Same Traffic
It isn’t an easy process to get more traffic. If you want quick results, you need to optimize the traffic you already have.
You can use A/B testing to do this. A/B testing is the process of making small changes to your website to increase your conversion rate.
You make one small change at a time and test that result. It can be anything from the text on a button to the font color of a link. One little detail can potentially lead to a significant increase in your conversions.
You can test your results by using heat maps on your website.
A heat map is a tracking code that monitors what website visitors do while on your page. You’ll be able to see clicks and where a visitor hovers their mouse. You can use this data to figure out which changes lead to the behavior you want to happen.
3. Get a Faster Website
Unfortunately, consumers don’t have the attention span they used to. Reports show that we now have a shorter attention span than a goldfish.
If you have a slow website, you run the risk of a visitor leaving and finding the information they’re looking for somewhere else. You can stop this from happening by optimizing your website speed.
One of the most significant contributors to a slow website is too many large images. Since many people use mobile devices to access the internet, you can’t count on people having fast internet connections. The more images they have to download, the slower your website is going to load.
You can compress your images to reduce the total size they take up. Once you do this, implement lazy-loading on your website, so images don’t get downloaded on the internet browser until they need to.
4. Provide a Good Experience to Mobile Users
The desktop has dominated the internet for a long time. But that’s changed in recent years.
An estimated 51% of all internet traffic now comes from mobile devices. If you only consider your desktop users in your website design, you’re going to turn away a large number of users.
You can solve this problem by using a responsive design. Instead of building a website for a large screen, you create a design that changes based on the screen size.
This process typically begins with the mobile design first. Once you design your website for mobile, you can start adding elements that people with a larger screen can take advantage of.
5. Create a More Engaging User Experience
Your bounce rate is what tells you how engaging your website content is. If all someone does is visit your website and go back to where they came from, your bounce rate is going to be high.
On the other hand, if someone enjoys your site and visits other pages, you’re bounce rate is going to drop. If you create a more engaging website and content, you can make this happen.
You can do this by optimizing your user experience. Track what your visitors do on your website and focus on creating a design and brand that keeps them engaged with the content you provide them.
Never Stop Working on Your Website
Your website should never be a finished project. Take every chance you get to optimize your site so you can get more value from it. Talk with website optimization services today to learn how you can get started.
Do you want to learn more about how you can use technology to help your business? Head back to our blog to find out more.