Most users judge an app primarily by its appearance. Competent work with user interface design will help to make the product more attractive and modern for the client. A huge part of this process is given to the study of design trends. It’s important to keep track of new trends and use ideas that you think will improve your app’s design.
Most concepts are popular for a fairly short time. Design trends quickly become obsolete, so focusing on each, and even more so applying them all, is not entirely rational. Therefore, it is so important to use only what will be useful for the product, focusing on its purpose and scope. We call the best solutions those that work both for business and for users. Today we have collected for you the trends in design for mobile applications for the next year in this article.
3D Always Comes First
3D is still at the forefront of design. You will notice it even in the most unpredictable places or where you usually do not pay attention. For example, in icons. The world is moving away from the usual minimalism and again comes to realism. After all, fashion is cyclical. Combining 3D and 2D is also gaining momentum from 2022. Three-dimensional hyperrealism in graphic design blends neatly with a two-dimensional style.
90s Style Design
Many fondly remember the end of the 20th century, all its attributes and spiritual atmosphere. This style refers to early versions of Windows with its sharp window outlines and flat geometric shapes. In the present, it is reflected with pixels, bright colors, unusual gradients and shades, template models of tape cassettes and iconic chewing gum. We are sure that many mobile app design services are already starting to slowly introduce this trend into work.
Variety of Collages and Textures
Everything new is a well-forgotten old, as in this case. This element has become more modern and original. Its simplicity and effectiveness allows it to stay on the wave of popularity. Some designers bring to it intricate combinations of elements, interesting textures, small details and expressive thin lines.
Calm Color Palette
The mobile app design trends for 2022 and 2023 continue to stick to nude and natural hues as the trend towards tranquility and natural tranquility continues to grow. In addition, they are better than bright shades that are able to combine with others and at the same time remain pleasing to the eye. Subdued colors as backgrounds enhance both dark and light texts. As far as specific hues for 2022 go, earthy colors dominated this year. In 2023, the green palette of shades and the eco-trend are expected to gain popularity.
The love of society for different historical periods is more and more manifested in the modern world. So, the 70s are associated with freedom, love for nature, fun and hippies. Characteristic features for this style are bright shades, soft lines and contours, expressive handwritten fonts.
Immersive Page Scrolling
Motion design plays an important role in creating immersive page scrolling. Today, many designers still focus on what order of content to use in order to present their customer stories in the most understandable way for users. However, video and animation were not enough to bring the site to life. The development of immersive scrolling provides many opportunities for creating compelling stories. And it is likely that many companies will take advantage of this trend in 2023 to design their applications.
It became an offshoot of the 60s style, because psychedelic design appeared in the same hippie years. It was the result of the art style: optical illusions, bright and varied color patterns. In addition, some of the details were taken from the comics. Next year, psychedelics will be characterized by complex abstract elements and a rich, vibrant color palette, but sticking to symmetry will keep the whole picture in order.
Flat Design Ukiyo-e
Ukiyo-e is a style of Japanese fine art. It stands out with clear contours, flat colors and a peculiar style of perspective. As for the image of a person, it is characterized by hyperbolization of facial features and emotions, as well as postures and body movements.
Regardless of the project to be designed: a website, a mobile application, printed materials, outdoor advertising, etc., the resulting visual result must be inclusive. Inclusive visuals refers to all kinds of images and illustrations, videos, icons and more with the aim of making content accessible to people of all races, genders, genders, sizes and of course people with disabilities are also increasingly depicted and mentioned.
Whatever trend the design concept of the application adheres to, it is important to evaluate the effectiveness of the mobile application design, since the popularity of your service will depend on it. It is important to look at the design through the eyes of the user. For this reason, the proposed functionality should be tested.
Pay attention to visual consistency. The golden rule is that all fonts, labels, and buttons used should be consistent. The next point is the functional sequence. It is important for you to make sure that interactive elements work the same in all parts of the application. Pay attention to navigation. It should be easy to use. Navigation largely determines whether the user takes the target action.
Mobile app design trends in 2022 will carry over into 2023 to a greater extent, but they will add more quality content with innovative technologies. A lot of interactive details will be used in the base, but it is important to keep the harmony and ease of adding to the overall style. It is important for development designers to remember that the goal of such design is convenience, simplicity and comfort for people.
Design trends change all the time as a result of many events, technological changes. Following trends in 2023 will help simplify the process of delivering what consumers are waiting for.