With the sun rising of the year 2019, the marketing trends have changed so much that businesses need to literally devise their strategies again. If you are aware of Instagram the most famous and most used social media platform, you would know that the businesses trying to increases their sales funnel are increasing at an exponential rate. But as a person sitting behind the desk with zero knowledge about the Instagram trends, it becomes very difficult to achieve the optimal marketing dynamics. In this article, we have identified the best marketing trends for Instagram which will drive results in 2019.
Trend 1 – Stickers Are The New Hit For Instagram Engagement
For every business, creating the optimal level of user engagement is essential if they want their message to be conceived and the brand image to be perceived as wanted. However, creating user engagement for the businesses isn’t a joke especially with the changing trends of Instagram. Buy Instagram Followers User engagement can be named as the integration of more views on stories, more account followers, and the algorithm that prefers the posts the show up higher on the user feeds.
On the other hand, the engagement seems to drop when the impressions are less in number on Instagram. In the past few years, the changing algorithms are resulting in reducing the percentage of engagement. With the launch of Instagram stories, the engagement has been improved. On the other hand, you need to work on adding the stickers in your stories to make them creative and captivating.
As a business, you can opt for the stickers such as the polls, countdowns, and questions to keep the users engaged. However, users can also create the GIF stickers, the brand-related stickers, and captivating ones.
Trend 2 – Influencers Are A Hit
When it comes to businesses and brands, it is very important to keep everything authentic and portray an image of authenticity. This is the only one that people will start trusting in your brand and invest their money in your brand offerings. On Instagram, the trend of influencers is at a rise with the number of influencers growing with each passing day. These influencers seem to have a high follower base and people listen to them. The level of trust creates trusting and authentic relationships.
These influencers have a great approach where they share their struggles, daily life, and achievement, and their follower base are with them. According to the research, the influencer market seems to reach $10 billion by the end of the year 2020. This has encouraged many businesses to reach out to the influencers and get them to talk about their business offerings. For instance, Benefit cosmetics and Revolve took the bunch of celebrities and fashion influencers on a vacation which helped them increase their sales at an exponential rate.
So, try to align your business and business offerings with the relevant niche of the influencers as it enhances the brand call. Also, engagement and post reach will be improved.
Trend 3 – Micro-Influencers Are For the Micro Brands
The influencer market is a baby yet and there are new influencers in the town every other day with their limited follower base. On the side of the story, the entrepreneurship is increasing as well, which has increased the number of businesses. These small businesses and micro-influencers are a big fit for each other. The main reason is that the influencers with huge follower base don’t collaborate with the small business. Similarly, the huge brands hardly get in touch with the micro-influencers. Buy Likes So, as a small-scale business, you need to focus on the rising influencers who might have a low follower base at the time but there are positive growth chances.
Trend 4 – ROI
Every business requires an investment and if you are investing in the business, getting the returns on it is a crucial factor. When you are working on getting ROI, it is important to keep the brand vision and purpose in mind. Also, keep them aligned to earn the rewards you have planned for the business. Also, when you are getting the ROI, you need to track it through the account analytics.
No, we aren’t taking you to dark web as you have assumed with the name. By dark social media, we just mean the private accounts that cannot be followed. So, if you want to capture the essence of Instagram, try your hands on capturing these accounts and their attention.