Videos have become the latest medium for connecting with the audience on the internet, especially on social media platforms, with Instagram Reels, YouTube videos & YouTube shorts trending everywhere. Making low-quality video content is no longer an option, whether it is for commercial or entertainment purposes.
So, if you aspire to make professional-looking videos, then this article may help. In this article, we have discussed a few tips for creating polished clips that immediately wow your viewers.
Even if you’re new to video production or editing videos, these pointers will be invaluable in assisting you in producing videos that appeal to the professional side of your audience.
Here’s what we got!
- Plan Ahead
- Take Care of the Background
- Have Proper Lighting
- Use the Right Camera
- Record Crisp and Clear Audio
- Stabilize the Camera
- Use the Right Composition
- Use a Video Editing Tool
It’s critical to produce high-quality videos appealing to the eye, but the material itself is equally crucial. It may seem obvious, but you must prepare your videos ahead of time if you want them to be effective once you’ve completed all the stages outlined here.
When you plan for a video, make images for your storyboards to help you put your thoughts on paper. It will essentially assist you in sketching out the scene you want to record.
Planning for a video is a fantastic way to save time, figure out the best time of day to shoot, and choose a suitable location. It also serves as a guide that you can use as a starting point for your video production and editing.
Take Care of the Background
The background of a video directly impacts its overall quality, and it can also assist in communicating the proper message to the audience. Furthermore, your background might enhance your brand’s image.
Don’t just film in any location. You can try to use a simple background or improve it as much as possible by removing as much clutter or distracting objects as possible.
The main objective of this tip is to keep everything out of the scene that will make it look cluttered or messy and draw attention away from your topic. You can either buy a monotone sheet to use as your background or, simply, use a single-color wall. Make sure the background you are using doesn’t have complex textures, as the lighting may cast unwanted shadows.
Have Proper Lighting
The overall visual quality of your movie is directly affected by lighting. If you’re going to shoot your videos outside, the morning or evening is the best time to do so because the shadows are less harsh. Because natural lighting is dramatic and gentle, it is ideal for cinematography and photography.
If you plan on filming your videos indoors, you may need to invest in some work lights. Alternatively, you can also make your lighting setup with fluorescent bulbs and a reflective surface.
Use the Right Camera
A professional camera is required to create a professional video. High-resolution videos are the most popular.
You can use a smartphone camera, like that of an iPhone, to make a professional-looking video. But it won’t be easy. It’s more preferable to invest in a camera that’s specifically developed for video production, such as the Canon PowerShot G7 X or Sony A6000.
However, refrain from using your camera to record the audio. It is preferable to get a different piece of equipment to create a professional video.
Record Crisp and Clear Audio
Even if the video isn’t spectacular, people still watch if the audio is. It’s more probable that people won’t watch the video if the audio is awful, but the visual is good.
So, make sure to get a separate receiver for your camera and utilize it with it. It will improve the clarity of your speech and prevent it from being interrupted by external disturbances. A studio microphone or a tiny mic that can be clipped to your shirt to record. Whatever is within your budget and produces good audio works.
Stabilize the Camera
If you’re looking for a quick way to make your videos look more professional, invest in a camera stabilizer. Any video with shaky hands will look bad and immediately turn off the viewer. It’s hard to stay focused on a video with poor quality and fuzzy images.
You can either use a tripod or position your camera on a table to shoot stationary videos. Once you have set up your camera successfully, try not to move it unless necessary. If you must begin panning or zooming, keep your motion continuous and avoid abrupt stops. You can also use a gimbal to give your setup more stability while panning because any type of sudden movement will result in an undesirable shaky video.
Use the Right Composition
Remember to select the video aspect ratio and orientation—vertical or horizontal—that best suits your needs. Bear in mind that each social media platform has its own set of specifications.
We recommend using the rule of thirds: divide the frame into a 3×3 grid, and the intersections will be ideal locations for your subject. Your subject’s eyes must be on the top line of the frame. However, you may break the 3×3 rule if you must and if the video demands.
Use a Video Editing Tool
Regardless of how good your raw videos are, you’ll need to edit videos, clip or crop them, mute or merge audio, modify the color palette, or edit them in some other way.
Start with any online video editor to get a feel for it before moving on to more advanced tools. There are many editing tools that are available in the market, you can use them to edit the videos in a simple manner.
Low-quality content is history. Even at home, you can get plenty of affordable equipment to make professional-looking videos.
The more professional your video appears, the better for your business they will be. And, while creating amazing clips necessitates a certain level of skill and know-how, it isn’t magic or something that requires years of study.
Use the tips above to steer your advancement, and adopt as many as possible to keep improving. Before you know it, you’ll be generating professional-looking videos.