Push notifications, in contrast to lengthy emails that are easily captured by filters and sent to the spam box or somewhat antiquated and usually disregarded SMS messages, are brief, simple, and nearly difficult to miss. This makes them great for communicating time-sensitive information like limited-time discounts, sports scores, event details, health tips, and more.
The things involved in the creation of a working and enticing mobile push notifications app are enormous. Developers take into consideration various aspects that tackle not only the visual representation of your push notifications but also the responsiveness of your targeted audience. While push notifications offer a potential advantage in the ongoing battle to maintain consumers’ interest in and appetite for your services, their misuse might have unintended negative consequences. Hence, it is important that the owners of online businesses gain some knowledge about this tool for a better understanding of how it works.
Types of mobile push notifications
Apps and platforms cannot keep consumers engaged and informed without mobile push notifications. There are numerous varieties of push notifications available, each serving a unique function. Depending on the type of mobile app you have, you can opt for a particular type of mobile push notification accordingly:
- Notifications for wearable technology. Wearables like smartwatches and smart bands can also get push notifications. When a wearable gadget is synced with a smartphone, it will also receive notifications from the smartphone’s apps. Since push notifications tend to elicit instantaneous responses, it only makes sense to deliver them to devices that consumers keep on them at all times.
- Mobile push notifications. The incorporation of push notifications into mobile applications is a common practice. They are used by mobile apps to entice users to use them again. One major benefit of push notifications is that they can be sent even when the app is not open. This type of notification typically shows as a banner at the top of the screen on a smartphone, allowing the user to either tap on it to open the app or slide it away to close the notification.
- Web notifications. All notifications from a website or web app, whether received on a desktop computer or a mobile device, fall under this category. Browsers are responsible for sending web push notifications, which may appear as a pop-up message when viewing a website or as a notification in the feed bar. It means that the browser needs to be open or run in the background.
There are many different kinds of notifications since users and developers have different requirements. A well-timed, well-designed notification can do wonders for an app’s user retention, engagement rates, and overall success.
Users’ response to app push notifications
Users’ good experiences with pop-ups can be influenced by providing them with relevant, useful information that is tailored to their specific needs and interests. For instance, supplying the user with screenshots of the software and emphasizing its most useful features can greatly improve the onboarding process. If you monitor the user’s progress and notice that they are having difficulties, you can send them to the appropriate area of the FAQ or suggest solutions. In general, if a mobile push notification is created in accordance with all developers’ recommendations, the users’ response should be positive, which, in return, will improve the position and reputation of your business.