Instagram is no more just a picture sharing app that Gen Z uses to flaunt off their lives. It has evolved and is growing exponentially into a follower building and content sharing tool for marketers, influencers and bloggers. It has made people become self-made social starts and has helped many businesses to get new prospects and leads, hence, increasing brand awareness. In fact, according to the eMarketer survey, 75.3% of businesses are expecting to be on Instagram.
However, to be a self-made social star or to expand your business on this platform, you need to have a strong presence. Even though social media marketers have incredible marketing strategies when it comes to Facebook and Twitter but building a strong presence on Instagram keeps them up at night.
Strategies to Grow Your Instagram Following
Whether you are in influencer, looking for simple ways to increase your followers or a social media marketer managing a brand’s Insta page, these 8 strategies would definitely help to build a presence on Instagram. You can even outsource your marketing to a third party in the form of an Instagram growth service, as mentioned by Jonathon Spire.
Use Brand or Blog-Related Hashtags Strategically
One of the best ways to get more IG following is to get mentioned under hashtags by the app itself. By using targeted hashtags under your posts and on your stories, you can reach out to new people genuinely interested in your content.
But how do you get started with this method? Simple, use hashtags closely related to your blog or the brand. For example, if you have a food blog, you can use the hashtag #foodbloggerlife and etc.
However, if you cannot think of some, you can use the hashtag generator tool best to describe your IG bio, profile or brand.
The strategy becomes even easier to imply if you avoid frivolous and irrelevant hashtags for spamming your followers’ profiles.
Choose to Post Appealing Aesthetics
The core of IG is picture-sharing so a large part of your audience notices what you post. Firstly, you need a general theme so that you can stick to it throughout. For example, if you are running a fashion blog, you need sleek and clean imagery. Similarly, if you are running a lifestyle blog, the imagery should be eye-catching, vibrant and full of colors.
To show it to a wide base of users, make the account public. It would help people to surf through your page. Moreover, stick to one theme that people can follow or inspire from. Avoid changing IG filters with every picture, video or story you post.
Not to Forget- Engaging Captions
How would you feel looking at an IG picture without a caption? Of course, empty! It’s a sin to keep your valuable audience in dark. You can keep the users engaged and witty by giving them a crispy, inspiring and short captions that can help them to see through your blog or brand.
Adding in captions is a great way to flaunt your personality to the audience. As the saying goes, people do not follow a brand but rather the personality.
Post at The Peak Time
IG post scheduling is not that difficult as it seems. In fact, if done right can get you, followers, every day. Posting optimally can get you enough interactions and engagement from the people that you could end up increasing your following at the end of every day.
To get started with this, take help from Instagram insights. This would help you to know when the majority of users are online. For example, if most of them are active at night, you can post something good to end their day well.
Stories- The Most Impacting IG Tool? – That Is A Yes!
Another way to increase your following is to post IG stories. You can easily post polished and spontaneous content that your followers would love to see. If you are running a brand, you can even link your brand website on the story as it looks better there than being in your bio.
If your account is public, it means that the stories are public too. So, make it fun and try to interact with new and existing followers on your story as much as possible.
Invest Your Time in Creating an Attractive Bio
The first thing that people see before following you is your bio. To get more followers, an attractive bio is a must. The goal here is to prompt the IG user to go through the profile.
- Create an appealing bio.
- Use a memorable username.
- A profile picture that either display you or what you do.
- An eye-catchy quote or something informative about your brand or blog.
Cross-Promote the IG Posts
If you are an IG influencer blogger or a brand’s marketer, chances are you might be on other social platforms too. If yes, you can use them to get more and more Instagram followers.
You can cross-promote your posts on IG on other platforms such as Twitter, Facebook and etc.
Collaborate with Brand and Influencers
There are thousands of brands and influencers on IG that are looking for collaborating opportunities. By teaming up with them, you can get access to their followers. Consequently, increasing your followers. All you need to do is find an influencer, blogger a brand who has the same vision as you.
Moreover, you do not have to invest money or resources. This method is great if you have to generate a buzz on IG.
Looking to Buy IG Followers to Kickstart Your Page?
In spite of the fact that each method from all the above methods can bring your organic followers, it can take you a year or even a two to jumpstart your blogging page or brand account. SmmRank offers you great opportunities to enhance your social growth. Moreover, it also provides you with convenient tools to handle all social networks easily.
This tools do not only provide you with useful insights and industry news regulating around but also helps you to promote and grow your business without investing your resources and time.