Regardless of whether you are a seasoned digital marketer or a business owner who is looking to utilize social media, you need to understand how social media platforms really work and this will allow you to maximize your efforts and hard work that you will put in for your social media campaigns.
But you need to also understand that it does not solely depend on the popularity of the social media platform, you have to also make sure that the social media platform that you choose to promote your brand on is the right fit for you.
Which brings us to the core of this article, which are the 7 top social media sites to consider for your brand?
Instagram is one of the most popular social media platforms in the world with more than one billion active users every month. This social media platform is a gold mine for every upcoming brand but you also need to understand that the competition is not only high but fierce. Being the most popular social media platform among teens and young adults, you have to make sure that you do not slack off when it comes to your social media marketing strategy for your brand.
Make sure that the content you create and publish on this social media website is of high quality and brings out the personality of your brand.
This social media platform was launched in the year 2011 and has more than 140 million active users per month. Twitch is a live streaming social platform that allows the creators to engage with their audience and almost most of the traffic that comes to this social media site is from video gamers.
With more than 30 million daily visitors, players record themselves playing the trending and popular games while their audience base watches and interacts with them. There are even several creators that offer exclusive content for their audience base who chooses to pay a subscription plan.
YouTube is not only the second most popular and largest search engine in the world but it is also known to have several audiences from a varying range of demographics. This is a highly video based social media platform and is considered to be one of the best social media websites for any brand because of the number of niches and the videos you can choose to display as promotions of your brand. From jumping onto the latest trends to collaborating with popular YouTube creators that are well known in the niche of your brand, you will find yourself not only growing an online presence for your brand but also gaining an interactive and loyal audience base.
Discord was launched in the year 2015 and has more than a 100 million active users per month, and what started off as a gaming platform has now grown into an expansive and humongous chat app. This social media platform works on servers that allows video, call and even text chatting. Every user on Discord can build their own server or even join one that is created by another member. Discord gained popularity among gamers and this social media platform even announced plans of expanding further.
Facebook has more than 2 billion users every month and is the largest social media platform in the world. Nearly every age demographic uses this social media platform, and if you are an upcoming brand, this is the social media platform you need to be on. From videos to other visually attractive content, to even groups that help in attracting your customers towards your brand, Facebook will help in growing a loyal audience base and the online presence your brand needs.
Who has not heard of TikTok? Launched in the year 2017, this social media platform has grown rapidly within a few years of its launch and has more than a billion active users every month. If your target audience for your brand is below 35 years old, this is the social media platform that you have to get on because of the active users on it. Choosing the right hashtags and creating high quality content will go a long way in attracting followers towards your brand.
Twitter is one of the most engaging and interactive social media platforms that is popular because of the content that it produces- from breaking news to memes, Twitter has it all. Twitter is one of those social media platforms that relies on consistent content production and if you want your brand to stand out among the hundreds of thousands of tweets that are produced every single day, you have to make sure that your content is creative, innovative and different from the rest.
These were the 7 top social media platforms all around the world that you should definitely consider for your brand because these social media platforms do not limit your target audience to just your locality but it brings you the access of your target audience all over the world.