Ranking your page no. 1 in Google means that whenever user makes a search relevant to your website or page, then your page will appear at the top of the results provided by Google or any search engine. Let’s know what is the necessity to rank your page no.1?
Why to Rank your page no.1 in Google
Every website owner, ever business wants his page to be ranked no.1 in Google search. If your site is displaying at the top result, then there are maximum chance that the user will visit your website. This will increase the traffic, visibility of your page and potential to increase business as well. You can now earn by advertisements because everyone wants to advertise their products or business in a website with more traffic.
But to rank your page no.1 is not an easy task. Sometimes even expert website designer struggle to get their page rank 1. So in order to learn How to rank page 1st on a broad level, let’s understand the working of Search Engines.
Working of Search Engines
Every search engine performs 2 actions.
- To search the entire internet for the relevant data that the user wants. This process is called Crawling
- To provide results and rank them in the order of relevance and popularity.
Search engines generally assume that if a website is more popular, then it will give more relevant and valuable information. Search engines don’t have brains to filter out what information the user wants, it just provides the results on the basis of algorithms of the website.
So if you could convince Google that your page is more relevant and popular, then you will see your page at the top of Google search results. Relevance and popularity of the websites can be enhanced by using proper algorithms. You can take help from SEO agencies for the exact task. Degions’ outreach has earned a good name in getting a large number of people to page 1. This is what the IT Engineers are doing. They have designed ways to make their page rank 1st in the Google results by matching results with the search queries. They keep on optimizing their website and content with the knowledge of Search Engine Optimization (SEO). Now, let’s learn how the search engines can be optimized.
How to optimize search engine?
In this section, you will get some tips that will help your page to be ranked 1st in Google search results.
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- Make a site rich in links
If your website gets lined with relevant and popular sites, then this will increase the traffic and increase the chances of making your page rank 1st.
Links play an important role in terms of SEO. To increase traffic to your page you can add your site to the local business directories. You can use guest posting on some popular website as well.
Make a link rich site with a clear hierarchy and every page should be accessible from static links. Experiments also shows that if a link appears high up on a page, then it has more chances of being ranked 1st.
- Indexable Content
To rank your page 1st in Google search, most important thing is that the content should be in HTML text format. Showcase material like flash files, images make your site look attractive but these are of low value to the search engine. So even if your site is rich in multimedia content, it will be devalued by the search engine and may be ignored. Therefore, if you want your page to get top rank in Google results, you must keep the content in HTML language.
Also make sure that your content is not buried inside media such as flash players etc, and you must check that the media is not hiding links from the search engine Crawlers.
- Use of efficient keywords
Keyword simply refers to the query that the user enters i.e. the words which are entered in the search box. If you are smart enough to target right keywords, then your page will have high probability of getting rank 1. Information retrieval is mostly based on the keywords. If your content has the keywords that match the user’s query, then surely your page will be shown in the result section. You can use tools like Google’s Keyword Planner to look for the relevant keywords and how many times a particular keyword is entered.
- Regularly update your site with fresh content
You should check your website’s content on a regular basis. Static websites have low chances of getting top ranks. While adding fresh content to your website, make sure that the content you provide is valuable and title tags are optimized. If you provide more content with good quality then of course there will be more keywords and more links too. Both of these will help rank your page rank 1st in Google.
- OPTIMIZE OPTIMIZE
After adding valuable content to your website, don’t forget to optimize it. Even if your content is keyword rich, optimize your keywords. Work on the title tag. Your page title should be descriptive enough to make the user enter your page. A keyword has maximum importance in the title tag. Keywords should be optimized and should be used strategically.
Some effective places to use your keywords are:
- Title tag
- Image captions
Yes, it is not easy to get your page top ranks but if you follow proper guidelines and have a good knowledge of Search Engine Optimization, your page may get top ranks and even 1st rank as well.