Session replay tools examine actual and unique user sessions on your app. You may find relevant user session data such as device, network, and operating system. Personal user information, on the other hand, is not saved. You may also change the sample and frequency settings for session recordings.
Businesses may simply record, preserve, and replay all interactions from site visitors by using session replay tools and visitor recordings. Although the usage of such technologies is fraught with controversy due to privacy concerns, they have unquestionably demonstrated their ability to provide the team of UX designers and online marketers with an in-depth insight into site users’ user experiences.
In this piece, we will go through session replay and visitor recording capabilities in more detail. We will discuss the top five advantages and disadvantages of these technologies in order to identify where they fall short and where they thrive.
Session replay briefly
As previously said, these capabilities assist users in recording, saving, and replaying any interactions they make on your site. Developers may identify their shortcomings and tweak the site to maximize conversions and sales while also improving the user experience after recording each unique session.
How it works
The primary role of session replay and visitor recording technologies is to record users on a site as they click, scroll, type, and travel across different pages. After analyzing the recordings, product managers and developers can identify glitches/bugs that aid in website optimization.
Pros and cons
Why should businesses use visitor recording and session replay tools?
Do these tools have more benefits than drawbacks?
Let’s have a look.
1. Consider a single visitor session.
2. Display real-time visitor interactions on a website or mobile app.
3. Assist in the discovery and resolution of issues in order to improve the user experience.
4. Understand and improve onboarding procedures. Look for areas where users are getting stopped in onboarding flows.
5. Inspect and enhance new pages or features. Examine how visitors react to a fresh landing page, for example.
1. It is difficult to track website visitor sessions in large numbers.
2. Personal visitor information poses a privacy risk.
3. There is no context. The visitor provides no direct indication concerning their functionality. It is up to the business to figure out all of its functions.
4. It takes time to watch individual visitor recordings, and there is no guarantee that every recording will provide worthwhile insights.
Choosing a session recording tool
There is no one-size-fits-all solution. So, based on your needs, assessing several session replay solutions is the best way ahead. Make a list of your problems and research the remedies provided by various session replay software. Always ensure that the session replay tool adheres to strict security and privacy requirements. Check if the tool offers essential functionality such as filters, segments, and sampling. Finally, because recordings are time-consuming processes, check to determine whether the tool’s SDK consumes a lot of bandwidth or causes performance difficulties on the user device.
Although there are certain concerns associated with the usage of visitor recording and session replay capabilities, we can conclude that organizations should utilize these tools with caution and understanding of potential risks and implications. They must read the terms and conditions of these tools in order to make an educated selection.