Like other areas, education needs software. When choosing a suitable tool, it is necessary to study all features and capabilities of the options that can meet your specific needs. A good marketing automation for Education area provides various features. Using the chosen platform, students and their parents will receive corresponding emails automatically.
Marketing automation in educational sphere
Thanks to such software, it is possible to not only plan specific actions, for example, sending emails at a certain time but also provide spontaneous communication between students, which will be carried out with a chat bot.
This improves the work efficiency and provides valuable experience. Marketing automation involves not only working with emails, but this is what contributes to effective work with students. Therefore, it will be possible to facilitate teaching activities and expand the number of students with the help of:
• chat bots;
• behavioural triggers;
• social media.
Telephone conversations have long faded into the background. Now it is much more convenient to communicate via messages. This option is preferred not only by children but also by parents. However, they want to get quick answers to their questions, and the teacher may not always be online. A chatbot will do a great job providing information on common requests.
Behavioural triggers help track customer actions and help design a high-quality marketing system. Here you can count leads, while parents and children get points for certain actions with emails, clicks on certain links, etc.
You can also schedule social media posts in advance. Save time with the marketing automation and post publications at agreed time. This is very important for educational organizations that want to display new content when their audience is the most active.
Automated emails for educational institutions
To reach large audiences without spending to much time, use the email marketing automation. This includes sending targeted messages. According to statistics, last year over 300 billion emails were sent every day. This opportunity to inform students should not be overlooked by educational institutions.
Today it is worth implementing such simple examples of automation:
1. Welcome. Each parent fills out a form at the school where they provide certain details. Based on it, you can create emails that will consist of school benefits, reviews, videos and other information.
2. Segmented updates. With its help, it will be possible to divide parents into certain categories and send them not general information, but new items of the curriculum in accordance with the age of their child.
3. Events. You can create a whole series of event emails that parents will receive automatically.
4. Questionnaires. To get constructive information, create polls and at the end of the school year make a newsletter, where each recipient will leave the feedback.
These simple steps will help you achieve impressive results. This will greatly simplify the task of teachers, and with regular receipt of emails on a specific topic, students will not lose their interest, which will help increase the target audience.