How to Use Technology to Collect Data from Your Customers

In business, customer data is gold. But how do you tap into the goldmine? Read this guide on how to use technology to collect data from your customers.

In business, the customer is king. Well, scratch that. We meant to say customer data is king.

These days, it’s not enough to know your customer by name. You need to know where your ideal customer lives and what they do professionally and during their pastime. You should know how much they earn, their marital status, and several other demographic characteristics.

The big question is: how do you collect data from your customers?

You aren’t going to ask your customer how much they earn or what their religion is. And even if you were to ask, some questions can sound discriminatory or insensitive.

This is where technology comes in.

Continue reading to learn how you can use tech to collect useful customer information.

Website Cookies

When browsing the web, you’ve certainly come across websites that prompt you to check out their cookie policy. Most internet users click “accept” without giving much thought to what they are consenting to.

A website cookie is a technology that enables the site to track and collect a range of user data, including user location and time spent on the site or its web pages.

As a business owner, you can use website cookies to offer your users a better site experience but they’re also helpful when you want to learn more about your customers. If you run an online business, for instance, wouldn’t you want to know where most of your users are located? Just enable website cookies and you’ll have this information.

Website Forms

Deploying sign up forms on your website will enable you to collect customer data.

If you’re an ecommerce store, it’s standard practice to require customers to fill out a form before they can complete the purchase. From this form, you’ll collect the customer’s email, phone number, physical address, and other details.

Even asking users to sign up for a newsletter or giveaway is enough to help you collect helpful customer data.

A work order app is another effective way to collect data, especially if you’re targeting mobile customers. Depending on how you deploy it, you’ll enable your users (customers) to make requests, some of which might contain useful data.

Chatbots

When a customer contacts your business, you have a good opportunity to collect crucial data from them. However, it can be challenging to collect when the interaction is human to human.

Chatbots are super-useful in this context.

You can deploy a chatbot on your business website or mobile app. When a user comes on and sees that there’s a chatbot, they may prefer to engage it. Depending on how the conversation goes, the bot can collect the user’s name, email, and even phone number.

Leverage the Power of Technology to Collect Data From Your Customers

Although there are privacy concerns regarding customer data collection, you can do it honestly and transparently. The more you know about your customers, the better you’ll serve them. You can now use the technology solutions described above to collect data, analyze it, and put it good use.

Keep reading our blog for more business technology tips and insights.