The Ecommerce segment has been one of the most dynamic in recent years. In terms of revenue growth, it’s significantly ahead of the retail trade turnover market, which is largely facilitated by the Internet and the rapid development of delivery services. Companies have to fight for a client, so the issues of Ecommerce project development strategies, profits, reducing costs, increasing reach, and conversion rates have become the main topics in business circles and on the web.
In this article, we will tell you how to succeed in e-commerce, whether you are a large retailer or have just decided to take your niche in online marketplaces.
Use CDP (customer data platform)
If we talk about full control over business and data analysis, then large retailers are actively using unified commerce solutions. For beginners and smaller companies, simpler softs and methods are quite suitable. So, taking into account the fact that a significant part of customer activity is shifting to the Internet, some tools are required to help collect and structure users’ data.
The main task of the CDP is to deliver aggregated data that will guide marketing strategy, help define audiences, and enable the creation of customer-specific offers. Unlike CRMs, which store customers’ data (who have previously interacted with your business), CDP provides more information.
Let your customers enjoy shopping without leaving home. This way, consumers have more opportunities to compare products from different sellers in terms of price and other critical parameters. There is no need to run from store to store. It takes less time to find a good deal. Users can postpone the purchase, read reviews, and study various offers.
The more reliable information you can provide about the product, the more likely the buyer will choose it. Video product reviews, detailed descriptions, and replying testimonials on social networks are something worth investing in to compete online. For instance, setting up retargeted advertising will help attract buyers who have postponed their purchases.
Online presence (website/app/social media account), as well as the speed and security of delivery, have become key criteria for the competitiveness of any business. Both the logistics issue and quick delivery have grown in significance as important competitive advantages.
The truth is that a lot of customers choose to order somewhere else instead of making a transaction. The reason is your website’s inconvenient shipping method or extended delivery time. So, in order to flourish in your e-commerce firm, give your customers the best delivery terms.
AR — augmented reality technologies
Augmented Reality (AR) is one of the most promising technologies of the 21st century. Scope of application — almost everywhere: from the gaming industry to medicine. And commerce is no exception.
Augmented reality technologies help online customers to understand how the product will look in reality. With the help of AR, a 3D model of popular brand products is created, then a QR code is placed on the product card.
If you have the opportunity and the budget to introduce such technology into your business, then be sure to use it. It can significantly increase your sales conversion.
Since you run your business online, digital marketing plays an extremely crucial role in promoting your company. You should pay special attention to such aspects as SEO marketing, content marketing, link building, video marketing, mobile marketing, and targeted advertising. Of course, don’t neglect other aspects as well. After all, your success depends on an all-around promotion and competent approach.
Obviously, the success of your business doesn’t depend on the points described in our article only. It’s necessary to take into account various factors and nuances. Keep in mind that e-commerce is expanding steadily and will eventually surpass offline sales. The fact that all market players are constantly competing for consumers and continually enhancing their comfort boosts clients’ needs and expectations.
The search for the best solution to please the client gives rise to new trends. Such trends are aimed at creating conditions that will quickly or even automatically close the user’s questions and doubts about purchasing this or that good in an online store. Develop an Ecommerce segment. It won’t cease to be relevant after self-isolation and lockdown.
We wish you to always be in trend and find new and effective approaches to your customers!