San Francisco is a city full of diversity, creativity, and epic scenery that makes it so unique. With over 880,000 people, this puts San Francisco as the fourth most populous city in California. You might think to yourself that it feels overwhelming to try and advertise in a big city like San Francisco. But that couldn’t be further from the truth. You have the ability to have a successful advertising campaign in San Francisco, and grow your business from it. With SF billboards, you can create awareness for your brand and gain new customers for your business. Not only are SF billboards a great option, there are also other ways to advertise in the city like street furniture, wallscapes, wildposting, and public transits. You don’t have to be a massive company to be successfully advertising in San Francisco. With the help of SF billboards and other ways to advertise, you can create the ads for your business that you have always dreamed of.
What is OOH Media?
OOH media stands for out-of-home media. This means the advertising that people would see outside of their home setting such as billboards, bus shelters, kiosks, and public transportation. Having outdoor advertising can benefit a small business that is trying to expand their customer base and create brand awareness. If you are only advertising on mobile devices and televisions, then you are missing out on the thousands, if not millions, impressions you could be making with OOH advertising. As people make their way around San Fransisco everyday, they will be exposed to the ads posted on SF billboards and other outside media that can easily grab their attention. For example, let’s say there is a person who drives the same route to work everyday. They pass by the same SF billboard everyday that you have posted your ad on. If you post it for four weeks, that person will see that ad every day for four weeks straight. If you multiply that by the thousands of people who also commute to work on that same road, then your ad could be seen by thousands of people every single day for four weeks straight. This is more consistent than ads that pop up on social media once or twice and then go away. OOH media is an easy way to make impressions in the city of San Francisco.
Advertising on SF billboards is one way to successfully advertise in San Francisco. You can advertise on physical SF billboards or you can advertise on digital SF billboards. Depending on your campaign budget, you can decide if physical or digital is best for you. With SF billboards being located in highly visible areas, this is a great way to make your small business known. Billboards typically are posted in heavy traffic areas such as highways, primary arterials, and major intersections. This increases the chances your ad will be seen by as many people as possible in San Francisco. The key to having a successful billboard is to create an ad that is eye-catching, easy to see, and easy to understand in the seconds someone sees it while driving by. Because they are typically posted along major roads, people won’t be stopping and staring at it for long periods of time. You have seconds to catch the attention of a consumer before it’s too late. With the right ad, you can take advantage of the exposure SF billboards will give your business and successfully find new customers.
Other Forms of OOH
Along with SF billboards, there are other forms of advertising throughout the city of San Francisco. You can advertise on street furniture. Street furniture is a term used for objects and equipment that is installed along the streets. Some examples might be bus shelters, newsstands, kiosks, light posts, and bus benches. You can also advertise using wildpostings. Wildpostings are a collage of static posters that are placed in dense, urban areas that attract much attention. Both of these forms of OOH advertising have longer dwell times. This means that someone might stand for a longer period of time and read your advertisement as opposed to quickly driving by. You can also advertise using wallascapes on buildings and advertise on public transportation. Wallscapes are a fun form of advertising on the side of buildings that can draw social media attention. Advertising on public transportation in a city is one of the top ways to get many impressions on your advertisement.
Successful Advertising in SF
You don’t have to be a top Fortune 500 company to successfully advertise in San Francisco. You can easily advertise with OOH media using SF billboards along heavy traffic areas. You can also advertise using street furniture, wallscapes, wildposting, and public transportation. With creative advertisements across San Francisco, you have the opportunity to find new customers, increase brand awareness, and grow your business.