The dating scene has been drastically altered by the coronavirus. All romantic connections are now made online due to the pandemic. People connect through apps and book appointments online, and watch movies online. Dating apps are adapting to this new reality. Even Tinder’s parent company, Match Group, announced plans for video calls.
What are dating apps?
Dating apps allow people to connect based on shared interests. The platforms allow users to view photos and descriptions of profiles and communicate by phone or text.
Dating websites are the source of the origins of internet dating. The first dating site, kiss.com, was launched in 1994. Match.com followed a year later. It was genuinely revolutionary compared to “by mail” dating. Relationship-hungry women visited a specialized agency and had their photos taken. Then, they were included in a kind of catalog. The catalog was sent to the men by mail, and they selected the most appealing ones for them. Although it may sound old-fashioned, the circuit was highly functional in its day. Nowadays, it’s all online on sites like https://meetville.com/catalog/us/page/381-asian/woman.
Matchmaking agencies lost clients with the advent of the first dating sites. Today potential mates can contact each other directly and choose who they want to talk to. The decline of dating websites started at the launch of Tinder in 2012.
What should be the starting place for dating app development?
You must invest significant resources and time in developing a dating app if you want your startup’s success. The first rule is to identify your niche and potential users before developing the service. Maybe you want to create an app that connects dog lovers and their ideal breed. You could also look for people who have similar political views, such as conservatives, liberals, and Democrats. Identifying the intended audience and selecting the features that provide the most significant value is essential. Before you apply for a dating app, we recommend conducting a market and competitor analysis.
Based on the matching algorithm, three types of dating services can be classified:
By geolocation. Some dating apps allow you to connect with people in your area. This concept is used by Tinder and Bumble or Odessa Tx personals, for example. The algorithm will suggest individuals within the specified radius of the user looking for companionship.
By compatibility. Some services require that users complete a questionnaire about themselves, their lifestyles, expectations regarding relationships, and preferred music groups, as part of the registration process. The responses are then compared and evaluated by a machine algorithm. This strategy is used by the eHarmony program and Tastebuds.fm, which connect people based on musical tastes.
Classical platforms. Traditional dating app platforms resemble an online directory of agencies. The user can browse the profiles and then connect with those interested. OkCupid’s mobile app is a carbon copy from the web. This is how they work.
You must consider including multiple categories to be addressed simultaneously to create a successful dating app. Happn, a French dating app that examines audience and geolocation, connects people who are frequently in the same places. We recommend you use the classification to choose the right criterion for your application, evaluate its strengths, and select the most valuable features.