Recently Cisco and Forbes conducted a survey that revealed that by 2021, IP networks across the globe would witness 17,000 hours of video content per second. Moreover, it said, videos would grab around 82% of total consumer web traffic by the end of the year. These numbers are enough to convey the importance of video content in the global scenario.
Your business should consider producing interesting videos to make the most of digital marketing and social media platforms. You might have heard a lot about the ever-increasing user base on the internet. Business mentors such as Gary Vaynerchuk and Tai Lopez emphasize a lot on interaction with this global audience with engaging content.
How Can You Have a Marketing Leverage in This Situation?
By now, you might have figured out that video content will be the X-factor for customer acquisition and for minimizing the churn. People want short, crisp, and informative content on platforms such as Instagram, Linkedin, and Facebook.
Moreover, most of the people who want to reach out to a law firm have a busier lifestyle. They definitely won’t watch a dull thirty-minute-long video of your firm. You must deliver general information to your potential clients in the most engaging manner.
How Can You Create an Engaging Video for Marketing?
Well, the shortest and most precise answer to this question is video editing. Editing a video is the easiest way to make it more interactive while keeping it short. A well-edited video increases a client’s interest in your law firm while ameliorating your firm’s image in the minds of general users.
You can edit a video with the help of generic editing-softwares as well as easy-to-use tools. Most of the video editors require an intricate knowledge of videography.
However, you can use video editors such as InVideo in case you want to edit videos by yourself. It has a beginner-friendly user interface with a multitude of editing features and fast output. This is an apt option for small law firm marketing as it eradicates the need for a video-editing professional, which can save a lot of money.
You can add a variety of elements for attorney advertising. Some of these are mentioned below.
- You can decide an overall theme according to the type of video and add relevant pictures to the video.
- It has ready-made templates that you can use to make videos in very less time.
- Moreover, you can also add background music or customized narration to add more meaning to the video.
- If you want to emphasize certain words, then you can also add texts and animations. It is a very useful feature when it comes to creating engaging posts.
- Adding client testimonials in the form of images/audio is yet another benefit you can get, which is impossible in the case of conventional unedited videos.
How Lawyers Are Making the Best Use of Video Marketing and What Can You Learn From It?
Just like every other professional, lawyers have also realized the untapped potential of social media marketing. Many law firms are focusing heavily on expanding their digital presence to grab their share of clientele. They are using tricks such as advertising, polls, email marketing, and posting Instagram/Linkedin content.
A significant share of digital content is grabbed by firm-specific marketing videos. It has given them a plethora of benefits, such as:
Interactive videos compel the target audience to watch the full content till the end, like the video and often-drop comments. All these activities boost the reach of your post, and it appears in the feed of other users as well.
This is because the algorithms of most social media platforms are designed to reward interactions with increasing the organic reach of the page. So, it has the potential to increase the visibility of your law firm without paid advertising.
Apart from maximizing the reach, video content tends to show more engagement from a user’s side. Since a video is a collection of many images, you get the advantage of conveying a lot of things in just one post. You can insert questions and intriguing texts with the help of video editors for engaging content.
Client engagement is important because it psychologically stimulates the target audience, and they answer the questions or give their opinions in the comment section. This strengthens the relationship between your law firm and the potential clientele.
Moreover, as discussed above, engagement also boosts the organic reach of your page.
Many lawyers promote their successful cases by advertising on Instagram through videos. This is a very crucial part of the social media marketing strategy of law firms and other businesses. When the videos pop on Instagram/LinkedIn feed of users, they get to know the positive side of a law firm.
As a result, even if a user does not opt for the service of the firm, they can recommend it to their social circle because of a positive perception created by the video. It is called organic recommendation, which is a well-known client-attraction technique used by many people.
Video editing, with the help of tools such as InVideo, can be a very efficient method of promoting your law firm because of an excellent ROI. A single video can fetch you multiple clients who can generate stable revenue for your firm. The best part is that you don’t need to invest a huge amount of money for marketing.
Instead of spending hundreds of dollars on door-to-door pitching and cold calls, law firms these days are extensively relying on edited videos and social media content to enhance brand visibility.
Use Video Marketing to Boost Your Firm
Whether you want to set up a law firm on the web from scratch or promote an established business, video content is your path towards growth. In the coming months, you can expect social media platforms to be optimized solely for videos.
Your law firm can make the best use of a video editor and make video-marketing tactics accordingly. That is why now is the right time to dive into video marketing to achieve your law firm’s end-goals.