It’s crucial to start anticipating eCommerce search engine optimization (SEO) trends as we approach the end of 2022. If you want your e-commerce site to rank well in search results, keep up with the changes in SEO because it’s continuously changing. This blog post will discuss five e-commerce trends for the future to help you stay on top of the competition.
Adapt to voice search
It would help if you considered voice search optimization when you modify your e-commerce SEO approach for the upcoming year. One e-commerce SEO trend that is expanding the quickest is voice search optimization. It entails doing internet searches and even product purchases utilizing voice search technology.
The most widely used gadgets are Alexa, Google Home, and Siri. Shoppers often use these voice query tools, 29% of individuals shop using speech devices, and 41% of voice device owners want to do so in the future.
Mobile-first SEO is essential
It should come as no surprise that mobile is the fastest-growing channel for online retail orders. Google has already started prioritizing the mobile experience due to the surge in mobile traffic across sectors. This implies that Google will primarily rank and index websites using their mobile versions. If you do not have ample time to optimize, you can hire a professional e-commerce SEO agency – Impressive Digital to cater to your SEO needs.
Your search engine rankings will suffer significantly if your site is challenging to use on mobile, has a lot of unpleasant pop-ups, has material that is too broad, or has language that is tough to read. The search results page on mobile is considerably different from the one on a desktop. Users’ eyes are directed to advertisements, and Google Maps results immediately because of the smaller screen. In fact, up to 70% of the clicks on certain businesses’ sponsored advertisements will originate from mobile devices.
Video Content is Here to Stay
Video content is immensely being used among users across the internet. Today, people are more interested in visually appealing content in the form of video other than textual content. Videos also have the potential to go viral – resulting in millions of views in seconds and minutes.
Also, in the wake of COVID-19, more and more consumers have depended on product review videos to make informed purchase decisions. And in this respect, short videos have played a significant role in helping customers choose a product – without wasting any time. For your e-commerce business to shine in the competition, you must make high-quality video content that engages customers well.
Leverage Social Media as a Search Engine
The best place for your video content is social media. There is this growing trend that people to use social media platforms like Facebook, Instagram, TikTok, and others to learn about specific products, from clothing and electronics to shoes and gadgets.
Many e-commerce brands are leveraging the power of these platforms to drive vast amounts of website traffic. In 2022 alone, users of TikTok spent more than $2 billion on the platform – shopping for different products.