Videos are powerful communication tools used for entertainment and business purposes. Decades ago, people used VCRs to view videos. Today, people can upload videos to websites and social media platforms, such as YouTube and TikTok.
Videos are a successful marketing tool for large and small businesses. In addition to commercials and promotional videos, businesses may also use videos to train new staff, introduce clients to new products, or report business information to shareholders or board members. Professional videos contain audio and visual content, and the visual images should support the video’s message. Your backdrop can enhance your message and help you keep the viewer’s attention. Let’s look at some simple backdrops you can use for business videos and how to acquire those backdrops.
You can film on location.
Some videos are filmed on location sites suited to the video’s message. Suppose you’re producing a training video you’ll use to train new employees. You may opt to film these videos in your business, familiarizing your new staff members with your business’s layout and equipment. While this may be a suitable option for a training video, adding an audio track to video footage of your business may be distracting.
Depending on the nature of your business, you may need signed releases from employees or customers appearing in your film footage, especially if you plan to put the video online. Alternatively, you can film at suitable locations and use mountains, trees, or suitable buildings for your video’s backdrop.
You can film in a studio.
Filming in a studio enables you to control your environment, so bad weather won’t affect your film schedule. You can also opt to use a green screen while filming. Video editors can swap out green screens for illustrations, photos, or other video footage during the editing process. A green screen offers maximum control over your backdrop, ensuring each background complements each scene’s video footage and message.
You can turn to the experts.
Today, anyone can use a smartphone and TikTok editing software to produce a video they can put online. You can use a blank wall, wall art, or a curtain for your backdrop. You can also go to a forest, park, or building to film scenes. Although using basic equipment and editing software is possible, it’s challenging to produce a professional video you’d be proud to show board members, shareholders, or clients.
Instead, turn to video production experts to develop your business video. Coldea Productions provides videography, animation, editing, and photography services. Their film production team clarifies your video’s purpose, your budget, and your company’s brand. They develop storyboards, and, depending on your needs, they’ll film on location, construct a set, or use a green screen and add photos or animation for your backdrop.
Video production companies have the staff needed to capture quality film footage and edit your footage. They supply essential resources, such as cameras, boom mics, lights, actors, and editing software. They can film on sets or suitable locations and use drones for aerial video footage and aerial photography.
You can construct a set.
Sets are backdrops used in plays and films. You may work with a graphic design expert to create a suitable set design. Simple set designs may contain a few items, such as a chair and a bookshelf. Complex set designs may include furniture, backdrops, and props.
Suppose you’re creating a video for your horticultural business. You could use a house and actors to present a plant delivery on film, highlighting your delivery services. You could use a greenhouse to showcase plants you sell, such as succulents and indoor and outdoor plants. You might film on location to teach beginners how to care for houseplants. You could also use photos of your plants as your backdrop.
There are many backdrop options you can consider for your business video. Video production companies will outline your options, including filming on location or in studios.