Did you know that according to Edison Research, podcasts now reach over 100 million Americans every month?
In the past years, the number of online and offline video makers have increased, Spotify’s subscriber list has increased to 165 million and has more than 2.9 million podcast titles.
To simplify, videos and the voice over industry have bloomed and become two key players in a successful marketing strategy.
It began with skilled voice artists lending their voice to several visionaries and gradually transitioned to easier tools and software that could deliver high-quality outputs in an incredibly shorter time. Software-based on Artificial Intelligence is growing and some may even argue that they are taking over.
What is an AI voice?
One way is to understand AI voice as an artificially produced version of the human voice.
But, the ingredients will include other applications of AI such as deep learning and machine learning.
Though it began with voice over artists, with time software and mass production tools came into existence. Businesses today need voice overs to be mass-produced more frequently. This is where AI voice and text to speech generators come into the picture to simplify the process and create new pathways to drive growth. This also ensures that human skills, efforts, and expertise are focused and streamlined to areas of higher potential.
Customer voice over Artists v/s AI voice use cases
Let us look at some of the industries/businesses that may use voice overs.
Based on the content type, the kind of voice over needed may vary. Documentaries may require long-form narration while eLearning modules or a branded presentation may need shorter pieces of voice overs.
Sure, Kelen Hertz and fellow producers could hire Peter Dinklage to be the voice of their famous creation, How to Become a Tyrant, on Netflix. But if you are a small or medium-sized business that needs a brilliant voice over for a series of presentations you are creating. Do you think you will be able to get your hands on Peter Dinklage?
Well, sure, maybe. But in the majority of instances, this is difficult. You need to look for something fast, cost-friendly, easy, and accessible and AI voice is exactly that. For your business presentations or a series of explainer history modules for fifth graders, AI voice is your go-to choice.
Why is AI Voice the future of VOs?
With the AI text-to-speech option, you can produce multiple high-quality voice overs in a few minutes. It’s time for more businesses, industries, and professions to consider the benefits they can derive from AI voice.
The best way to start using AI voice is via text-to-speech online and offline tools. You need to pay for most of the available speech generator tools but it’s better than the costs involved when working with a voice over artist. When you work with a voice over artist, your expenses go beyond the artist. You need to also have a budget to rent out a studio, an editor, and the best equipment to assure quality content production.
User Experience and Minimal Expertise
Most AI voice related software is easy to use. These tools are not meant specifically for an expert group. Hence, most voice generators are easy to use and comprehend.
As these tools do not focus on a single industry or business, they do not demand expertise in voice engineering or editing, sufficient practice and willingness to learn is enough to get started and climb the ladder.
With AI voice you can personalize your audio avatar that is unique to your brand and business. A personalized character recognized by their audio could gradually be your brand identity.
Peter Dinklage’s narration for How to Become a Tyrant was outstanding but, how confident are you about his language skills? Do you think he could narrate in five different languages with the same fluency?
To generate an AI voice over you will ideally be using a tool. These tools are equipped with multiple languages to cater to your needs. For instance, Murf provides over 15 languages that you can choose from. In case you want your content to reach an audience across the globe, AI voice should be your choice.
AI voice and its use-cases
In the above segments, we told you why to go for AI voice. Now, let us look at some use-cases that will function and deliver better with AI voice.
Animation is one of the most compelling storytelling mediums that caters to all without any age barriers. It is used across industries, from education to entertainment and advertising to gaming, animation is an established industry on its own.
Imagine an animation with no audio, where the characters do not have any dialogues or any sort of voice. Do you think it will be able to hold on to your attention?
Animated videos with an engaging voice over along with subtle background music can make the content more appealing.
Gaming is one of the most engaging and growing industries. Game developers are constantly working to create something irreplaceable. Characters and their voices could be a key element that makes them unique and exciting to the users.
Advertising and Branding
Advertising is one of the industries where animation and gaming join forces to engage and persuade the audience. Advertising uses all the content types to reach out to the audience.
As part of a content plan or pitching an idea, advertising and branding churn out presentations and explainer videos more often. These presentations and product introduction videos can include AI voices to ease the process and cater to audiences worldwide.
In the past two years with an ongoing pandemic, the eLearning industry has evolved drastically. eLearning tools have prospered by delivering high-quality capsule size learning materials. Apart from Instructor-led training, there is also a surge in the number of explainer videos created for the learners to understand complex concepts. Such videos are ideated by a team and executed by another very frequently in high numbers. With text to speech generators or AI voice generators, this task could be completed at a much faster pace.
With well-drafted scripts, and the right mood fed into the system, the tool can generate voice overs within a few minutes and help you get closer to completing your deliverables.
Murf and why it’s the preferred VO software
There are more than 100 voices to choose from on Murf. This expands the potential of identifying a unique voice for all your needs. It also includes creating an audio avatar like mentioned in the personalization segment.
Over 15 languages
If you are a business that intends to extend your work beyond geographical barriers, then Murf might be your answer. With so many languages to choose from, you could cater to a larger audience spread across the globe.
A tool that delivers desired voice overs but also polishes your script to ensure a glitch-free output.
In-built music library
Along with voice overs it is equally important to use background music to make your content more engaging and add to the emotion you want to evoke in the audience. Murf has an in-built library of royalty-free music tracks to choose from. No need to hunt for music on any other platform, one tool lets you do it all.
Edit your voice over in 4 simple steps
As stated earlier, AI text-to-speech online tools are easy to use and comprehend. Murf is a great example of that. You need not be an expert audio editor. On Murf, your voice over can be edited in four simple steps – cut, copy, paste, and render.