Technological advances have shifted the banking industry from traditional business operations to the digital space. Today, over 5 billion people prefer using mobile banking globally. Thus, the banking industry is evolving to accommodate modern UX/UI practices.
Financial institutions invest in making the lives of their customers easier. Customers no longer have to wait long hours to access banking services. The banks develop efficient apps that allow people to transact at their convenience. So, the crucial challenge is to create a banking app design that will satisfy customers and offer a great user experience.
Since people have embraced mobile banking, financial institutions have focused on innovative designs. Expert designers apply effective practices and trends to create great banking products. Still, when it comes to app designs for banks, usability remains the core objective. Apart from offering quality services, mobile apps should give an added advantage to the banks. Hence, the entire design phase requires seasoned experts who understand the importance of UX/UI design.
This article gives insight into the current trends you can use to create the best banking app designs.
Flat Design Elements
Using flat designs in banking apps has been common for many years. It is still among the best practices used by designers due to its effectiveness. Banks operate with extensive customer data, which is quite cumbersome for mobile apps. That is why flat elements are an efficient way of optimizing heavy datasets. Simple 2D features make the app’s interface clearer.
The once esteemed graphics are not a priority in banking apps today. Customers want to use applications with fast loading times, and flat designs make this possible. So, designers make the apps vibrant by playing around with bright color pallets to make the apps stand out.
Today, customers are no longer tied to the bank’s schedule and services. Conversely, banks now aim to meet the customer’s needs at a personal level. With many financial apps flooding the industry, it is essential to center the app designs on the user. Most customers will abandon an app when they encounter friction or poor navigation. For this reason, all financial institutions strive to develop their digital products with great UX in mind.
To beat the financial apps market, you need to build a simple app with efficient service delivery. Following a user-centered approach will result in a smooth customer experience.
The main objective of banking apps is to help customers complete their financial transactions efficiently. You need to eliminate any information or element that prevents customers from reaching their goals faster. Apart from the visual appeal of flat elements, introducing a minimalistic approach is another way to go.
Less is more in bank app design since customers want efficiency. So, expert designers use white space between design elements to create a minimal effect. Generally, this practice ensures the app has only important elements to increase usability.
In recent years, transitioning color has been a common trend. But this is no longer the case. Most designers are moving towards subtle, soft, and appealing gradients. Using bright colors usually captures the users but is often distractive. Remember, the goal is to help customers efficiently get their needed service.
Thus, subtle color gradients bring depth to an app’s design. Besides, this trend is part of the minimalist design approach.
Use of UI Cards
Another banking app design trend is the use of UI cards. Designers are shifting away from long lists to user interface cards. Instead of creating text links, the cards have icons or text that customers can tap to open.
The designer groups the cards in panels or aligned grids to make them more appealing. Organizing the UI cards helps users navigate more easily through the site. Besides, it enhances visibility and readability. You can locate the service you want faster; hence, it saves time and improves ease of use.
There are different types of illustrative elements – three-dimensional graphics, images, line drawings, etc. As a rule, bank app designs didn’t feature illustrations because of the loading speed concerns. Fortunately, technological advancements ensure that illustrations don’t affect the quality and speed of an app.
Thus, the tides are changing due to emerging trends. Today, designers are adding illustrations to bank apps. These elements tailor the apps to enhance brand identity and add authenticity. Besides, they play a vital role as mood enhancers and make banking seem fun and interactive.
Financial institutions strive to let their customers know more about their business operations. It could be their expenditures, past profits, savings, etc. The banks display statistics in convenient visuals to show customers the numbers and let them track their financial activity.
The statistics page can also reveal how customers spend their money or credit scores. This interesting feature allows customers to be more mindful of their finances. Thus, it is an effective practice you must adopt in your app design.
The dark mode is a modern trend used in different apps, including banking app design. It is becoming a favorite for many designers since it has many benefits. Apart from its appeal, the dark mode reduces the screen’s brightness. So, customers can read the information more clearly and comfortably without straining their eyes. The dark mode enhances usability and offers an impressive interface to add intuitive graphics and dashboards.
Videos are engaging tools that communicate information faster. Incorporating videos in bank apps is a common practice that adds value to the provider’s services. It could be a short explainer video teaching customers to complete an action or a product tour that shows the app’s sections. Such immersive videos make an app more appealing and interactive.
Online banking is evolving, and many banks are developing apps to help advance their services. Mobile banking is the new normal, allowing you to access your bank in an instant. You can check your balance and send or deposit money at your convenience. Thus, having a user-friendly app is key for many financial institutions.
Use our tips, practices, and trends to create modern apps and offer great user experiences.