Internal links are those links which navigate you from one place to another but in the same domain. Almost all top SEO agencies like SEO agency Melbourne, Ballarat, etc. suggest the insertion of associable internal links. Here you’ll come through an actionable guide of the same.
What is the importance of Internal Link?
We are all aware that Internal Links are important, but exactly what help does the internal links do. Firstly it is through internal links that Google reach out to the various new contents coming up every hour. This is possible because the web crawler through a known link or page arrives in others links or pages with new content. Secondly, they work to increase your page rank. If your page has several relatable and sensible internal links, then you will enjoy a better position in Google ranks. Last but not the least a survey has proved that the additional content that is added to in an internal link helps Google to understand the matter properly and in-depth. If Google fails to comprehend the meaning of your content, it becomes difficult for you to enjoy the exposure. These are the three most important ways Internal Link help a brand page.
How to go on with the procedure?
Setting up internal links is a very tactful procedure, and it needs what is commonly known as the process of ‘siloing’. Siloing means grouping the content according to topics through the base of internal links. That is adhering to the content of your page; it should be divided into ‘hub’ or groups which will further breakdown to subgroups with internal links creating a ‘content hub’ (a cluster of related pages). Once you form your internal links in this manner, your page content fits into a clear format. This not only simplifies the navigation for users but also helps in the easy understanding of the same. Also, with creating chances to put in several internal links, you also create the opportunity of adding relevant anchor texts to them.
What are the related issues needed to be rectified?
There are top five popular issues of internal links that need to be fixed or else rather than promoting it will inhibit the process. They’re namely
- Repairing broken links
- Properly setting up the internal link redirection
- Getting rid of unnecessary internal links
- Looking into the deep-linked important pages
- Fixing ‘orphan pages’ (void of any link directing to them)
Once these five problems are solved then on an initial stage, you’re quite good to go.
How will you use internal links to increase your ranking?
Internal links must be used intelligently to upgrade your pages for desirable results. It can be done in these following ways:
- Site Search:
You need to have the knowledge as to wherefrom should the internal link be added. And for that information, you need to run a site search. You need to feed Google the information in this format ‘your site: domain.com/ related keyword’. Once you search it through, you will get multiple results from where you get to know how to improvise the internal links. In the case of wider websites, opt for SEO tools to perform effectively.
- Power Pages:
Glance through your Power pages that is those having the highest numbers of backlinks. In any site explorer, you can find this by searching in Best by links. In the search result, you will come across many a post or page from which you can choose to remodify the page like adding the internal link of a relatable blog.
Following these guidelines will help you to complete the entire process smoothly. But remember, never make the mistake of saturating your page with internal links, this will ruin its benefits.