You are a new business and you’ve just implemented an eCommerce store. You’ve researched trending items, had a unique website designed, and now you are ready for the clicks to happen.
However, to your disappointment, your website isn’t generating the amount of traffic you had hoped for.
Now you’re faced with questions like: How do you boost eCommerce sales without spending a fortune doing it? In this competitive market, more consumers are shopping online than ever before.
Here to help boost your website’s traffic are three ways to improve on-line sales.
Implement eCommerce Software:
The first step to improving your sales online is to find an eCommerce solution that suits you and your business. For instance, companies like Envoy, Creatuity and GroupBy offer a smart solution by using a complete suite of industry-leading ETL, data enrichment, search functionality and analytics, and they focus on customer service.
When it comes to eCommerce software, quality customer service is important as it will make the entire process much easier to implement. Whatever software you choose, make sure you do your research to see if it is a smart fit for your business. Also, look at the statistics and how other companies are using the software. Do they sell some of the same items? Your eCommerce platform should be eye-catching, easy to use, and fast. It should also include reliable tech support in the event you run into issues that might impede your sales.
Develop a Customer Base:
The next focus should be developing a plan on how to grow your customer base. Without an email list, you cannot cultivate a list of customers. Keep in mind, though, spam is not good and could tarnish your reputation, so do not contact customers unless they supplied you with an email address.
There are many ways to build an email list for your eCommerce store without a lot of effort. The idea is to build a group of loyal customers that really trust your business. Doing so allows you to retarget customers, get permission to send promotions, and gives you the ability to build a community. Popups are one method to get email opt-ins, but use caution and don’t make them the sole focus of your marketing strategy.
Another effective method is to implement an opt-in checkbox during the checkout process. This is much less invasive than a popup, as the check box is right there and only takes a second to click.
Solidify Your Marketing Strategy:
Once you’ve established an email campaign, stick to it. For example, sending a weekly newsletter to your subscribers is an effective way to communicate any sales or promotions happening at your store. An effective marketer knows to separate their audience by their personal shopping actions. (SaaS software can help with this).
Get to know your customers and implement these details in your targeting marketing plan. Research what type of products they buy from you, and perhaps even what products they chose in your promotions.
There are many ways to boost your eCommerce sales, but try utilizing these suggestions first. Being proactive with your marketing strategy will allow you to target and measure your customers and increase your business revenue overall.