Many of my readers constantly confuse the concepts of what is Spam and what is Email Marketing, and what makes them different. Some put this concept together and call it spam. Today I would like to help you figure out what is spam and how it differs from email marketing.
Spam is a mass mailing of electronic advertising messages, when recipients did not give their consent to receive them. In the case of spamming, the email addresses are most often obtained in an illegal way: they buy lists, use grabber programs to search for email addresses on various sites, write programs to automatically fill in forms on websites, etc.
Email marketing is the mass mailing of email messages when the user has given his consent to receive them. The user can give his permission to receive mail in various ways: by subscribing to a newsletter on the site, by filling in registration information on the site and agreeing to the conditions of registration, by filling out paper forms and writing his email address, etc. There are many options. But the main point is that the person signed up independently, with clear mind and memory.
Next, I want to bring to your attention the moments that characterize spam and email marketing.
What is typical for email marketing?
● Ability to unsubscribe from the newsletter;
● Low frequency of mailing;
● Useful information of high quality;
● Personalization of letters;
What is typical for spam?
● User is not able to unsubscribe;
● Forged address of the sender of the letter;
● Mass character and high frequency of messages;
● Useless information;
● Huge mailing lists – often counted in millions of recipients;
● Phishing is very common – an attempt by spammers to lure the number of the credit cards or passwords to access online payment systems from the recipient of the letter. Such a letter is usually disguised as an official message from the bank administration. It states that the recipient must confirm the information about himself, otherwise, his account will be blocked. Further, the address of the site (owned by spammers) with a form that must be filled out is given. Among the data that you want to report, there are also those that are needed by scammers.
In order for the victim not to guess about the deception, the design of this site also imitates the design of the official website of the bank;
● Anti-advertising – messages are sent defaming competitors and their products;
● Advertising of illegal products – messages with advertising of pornography, illicit drugs, and hacked software, etc., are often sent;
This infographic reveals the 13 facts you should know about spam as well as a few of the best practices to build trust with ISPs and your subscribers: